探讨台湾地区行动医疗服务使用行为之研究
A Study on the Usage Behavior of Mobile Health Services in Taiwan
摘要: 本研究以荣民医疗体系为对象做讨论且以管理者角度做分析，主要以科技接受模式结合任务科技适配模式为基础，纳入组织文化因素成为研究构面，以了解哪些因素会影响自家员工使用行动医疗服务APP之行为意图。本研究以结构式问卷针对已使用过行动医疗服务APP之荣民医疗体系从业人员进行问卷发放，共收集到289份有效问卷，回收率达83%，并以统计软件Smart PLS 3.2与SPSS 22.0去验证各变量之间的假设关系及依变量间之解释能力。研究结果发现，知觉有用性及知觉易用性对使用行为意图具有正向显着影响；任务科技适配度及组织文化对知觉有用性有正向影响；科技特性、任务特性变项对任务科技适配度具有正向影响。
Abstract: This study adopted the veteran health care system as the research object to make further discussion and conducted analyses that based on the viewpoint of being managers. It was mainly integrated Technology Acceptance Model (TAM) with Task-Technology-Fit (TIF) Model as the basis, as well as incorporated with factors of Organizational Culture to be the research aspects, so as to understand those factors that would be affected their own staff’s behavioral intentions on using mobile medial APP services. This study used structured questionnaire to survey these employees and staff of veteran health care systems who have used mobile medical APP services by distributing questionnaire, 289 valid copies returned with an effective retune rate of 83%, and applied the statistical software Smart PLS 3.2 and SPSS 22.0 to verify the assumption correlation between variables and explanatory ability for dependent variables. The research results showed a positive significant influence on the Behavioral Intention between the perceived usefulness and the perceived ease of use; Task-Technology Fitness and Organizational Culture has a positive influence on the perceived usefulness; technology feature and task characteristics have a positive influence on Task-Technology Fitness.
文章引用：黄维民, 吴佩纭, 苏雅涵. 探讨台湾地区行动医疗服务使用行为之研究[J]. 社会科学前沿, 2017, 6(4): 482-492. https://doi.org/10.12677/ASS.2017.64066

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