语言模因的认知语境分析
The Cognitive Context’s Analysis of Language Meme—A Case Study of Internet News Headlines
摘要:
互联网时代，网络新闻如何能在海量信息中脱颖而出，取得网民广泛关注，新闻标题的设计至关重要。运用语言模因作为提高网络新闻标题有效性的创造手法，越来越被广泛运用，新闻作者通常采用恰当的模因传播策略对成语谚语、流行歌曲等进行语言变异，建构新闻标题中的强势模因。强势模因使新闻标题更具感染力和传播力，更能吸引读者。本文将从认知语言学中认知语境的角度对这种现象做出阐释，同时为网络新闻编辑者能创造出成功的网络新闻标题给出借鉴。
Abstract:
In times of the Internet, the design of the Internet news headline is of vital importance for how to make the Internet news novel so as to arouse public’s attention. The application of language meme as an effective and creative method has been increasingly employed; the news editors usually adopt appropriate meme’s transmission strategy like making slight changes to the proverb and popular songs thus to construct the strong meme in Internet news’ headlines. The strong meme can enhance the news headline’s infectivity and transmissibility and appeal to the readers. This thesis will analyze this phenomenon from the perspective of cognitive context; meanwhile will also provide some suggestions for news’ editors to create successful Internet news.
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