民族传统聚落旅游目的地网络关注度时空特征研究—以“肇兴侗寨”为例

A Study on Network Attention in Spatial and Temporal Characteristics of Ethnic Traditional Settlements Tourism Destination—A Case of Zhaoxing Dong Ethnic Village

摘要: 利用百度指数软件，搜集民族传统聚落旅游目的地肇兴侗寨2011~2015年的网络数据，引入地理学概念周内分布偏度指数、地理集中指数来反映网络关注度所表现出的时空特点。研究发现：第一，在时间分布上，肇兴侗寨的网络关注度在年际变化上呈现出直线增长的特征，表现出明显的“三峰”形状，具有旺季长、淡季短的特点；节假日表现为放假前旅游关注度出现小高峰，节后则下降到最低值，出现低谷；周时段表现为“周末低谷，工作日高峰”的特征；第二，在空间分布上，肇兴侗寨网络关注度具有由集中逐渐过渡到分散的趋势。

Abstract: With the use of Baidu Index, the paper collecting the network data of Zhaoxing Dong Ethnic Village from 2011 to 2015, introduces two geography concepts, skewness index of week distribution and geographical convergence exponent (G index), to reflect the spatial-temporal characteristics showed by network attention. Study results are as follows: 1) As for the temporal characteristics, the network attention of Zhaoxing Dong Ethnic Village grows linearly in the interannual variation, marks obvious “three peaks” mode, and has the characteristics of long busy-season, short off-season; the network attention appears a small peak before holiday, but fells to the lowest after holiday, and shows the characteristics of “weekend trough, working day peak” in the week. 2) As for the spatial characteristics, the network attention of Zhaoxing Dong Ethnic Village has a trend of gradual transition from centralization to decentralization.

文章引用：张河清, 王蕾蕾, 蒋露娟. 民族传统聚落旅游目的地网络关注度时空特征研究—以“肇兴侗寨”为例[J]. 服务科学和管理, 2017, 6(3): 128-134. https://doi.org/10.12677/SSEM.2017.63016

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