北京市生鲜农产品宅配优化对策探究

Optimization Countermeasures of Beijing’s Fresh Agricultural Products Delivery

摘要: 近年来随着电子商务的普及和快递业务的快速发展，北京市生鲜农产品宅配需求迅速增长，生鲜农产品宅配市场有很大发展空间。但是目前北京市生鲜农产品宅配不仅存在诸如宅配企业规模小、供应链不完善、信息技术不成熟等问题，还在需求群体信任、空载问题，以及市场扩散等方面，面临挑战。本文将着重根据这三个问题，采用实地调研、问卷调查、查阅大量文献和会议资料的方法进行分析和研究，并结合北京市独特的环境分析，提出适合北京市生鲜农产品宅配的优化对策：建立宅配标准化、搭建共享宅配信息平台以及构建O2O生鲜智慧模式。

Abstract: With the popularity of electronic commerce and the development of the fast mail service in recent years, the home delivery demand of fresh agricultural products is growing in a rapid way in Beijing. There are a lot of development spaces of fresh agricultural home delivery. But Beijing’s fresh agricultural products home delivery still exist many problems, for example: the scale of the home delivery is small; the supply chain is not perfect; the informational technology is not mature and so on. In addition to that, there are also the other problems, the trust problems of demand groups; No-load problem in the home delivery; It is unable to spread quickly to format the market. This article will analyze and research the three problems by field investigation, questionnaire survey, consulting a large number of documents and meeting materials and so on, combining with the unique environmental analysis, there put forward three optimized measures for Beijing: establishing a standardization for home delivery; building a home delivery market segment; establishing the platform to share information for the home delivery.