现代市场营销  >> Vol. 1 No. 2 (August 2011)

浅论用商业模式来营销
On Marketing with the Business Model

DOI: 10.12677/mom.2011.12006, PDF, HTML, 下载: 4,242  浏览: 11,511 

作者: 詹志方, 王辉

关键词: 商业模式营销
Business Model; Marketing

摘要: 用商业模式来营销,是一种更高层次的营销。通过案例以及相关分析,论述了用商业模式营销的有关理论,并给出了企业如何构建商业模式的底层思维。最后,总结了桶装水企业如何从商业模式层次进行水营销的案例,以此作为示范,希望有关企业从中得到如何用商业模式来营销的启发。
Abstract: With the business model for marketing Is a higher level of marketing. Used case and correlation analysis, we discuss the theory of marketing with the business model, and give an underlying thinking for the company how to build a business model. Finally, we summarize a case about the bottled water companies how to conduct marketing, as a model based on it and hope that some enterprise obtain inspiration to how to marketing with the business model.

文章引用: 詹志方, 王辉. 浅论用商业模式来营销[J]. 现代市场营销, 2011, 1(2): 27-31. http://dx.doi.org/10.12677/mom.2011.12006