航空公司核心竞争力评价—基于因子分析法和熵权法下竞争战略研究
Evaluation of Airlines’ Core Competence—Research on Competitive Strategy Based on Factor Analysis and Entropy Weight Method
摘要:
文章通过对flight global 2014年世界前150强航空公司相关运营数据进行处理，选取其中数据完整的航空公司进行核心竞争力评价，从规模竞争力、财务竞争力、运营能力和发展能力四个维度构建航空公司核心竞争力评价体系，采用因子分析与熵权法两种分析方法进行评价，归纳航空公司成功的关键因素，并分析了达美公司排名在前的原因，为我国航空公司的发展战略提出建议。
Abstract:
Based on flight global 2014, the world’s top 150 airlines and the relevant operation data, we deal with related operational data for the evaluation of core competence, the core competence evaluation system consists of four dimensions: Scale competitiveness, financial competitiveness, operation ability and development capacity. And it was evaluated by using factor analysis and entropy method. The article summarized key factors of airline’s success, and the analysis of reason for the Delta Airlines ranking in the top, finally we put forward suggestions for the development of China airlines.
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