邯郸市邯山区居民网上购物调研

Residents Online Shopping Research in Handan City of Handan Region

摘要: 本文通过对河北省邯郸市邯山区20~40岁的居民(网购经历者)网购情况的调查，依据数据直观的显示出当下网上购物的优缺点，并在此基础上提出新型、安全平台，改善服务质量，制定相关法律体系以及加大促销活动等改善措施的建议，进而扩大网购的市场规模。

Abstract: According to the investigation to purchase online in Handan Hebei province at 20 - 40 ages (online shopping-experience people), the data directly analyzed the merit and demerit of purchase online, on this base, raising a new and safe platform, improving service, making the relative rules as well as increasing the promotion, for the purpose of extending the scale of purchase online.