社会科学前沿  >> Vol. 1 No. 2 (September 2012)

邯郸市邯山区居民网上购物调研
Residents Online Shopping Research in Handan City of Handan Region

DOI: 10.12677/ASS.2012.12008, PDF, HTML, XML, 下载: 2,595  浏览: 6,363 

作者: 于祥雨*:浙江海洋学院数理信息学院;何良兴:河北工程大学经济管理学院;刘双双:上海海事大学物流工程学院

关键词: 邯郸市网购市场Handan; Purchase Online; Market

摘要: 本文通过对河北省邯郸市邯山区20~40岁的居民(网购经历者)网购情况的调查,依据数据直观的显示出当下网上购物的优缺点,并在此基础上提出新型、安全平台,改善服务质量,制定相关法律体系以及加大促销活动等改善措施的建议,进而扩大网购的市场规模。
Abstract: According to the investigation to purchase online in Handan Hebei province at 20 - 40 ages (online shopping-experience people), the data directly analyzed the merit and demerit of purchase online, on this base, raising a new and safe platform, improving service, making the relative rules as well as increasing the promotion, for the purpose of extending the scale of purchase online.

文章引用: 于祥雨, 何良兴, 刘双双. 邯郸市邯山区居民网上购物调研[J]. 社会科学前沿, 2012, 1(2): 55-58. http://dx.doi.org/10.12677/ASS.2012.12008