内化、比较心理与身体意象：微博“理想瘦”形象接触对女大学生影响的实验研

Internalization, Social Comparison and Body Image: An Experimental Approach to the Influence of Thin-Ideal Images in Weibo on Female University Students

摘要: 当代的媒介信息无孔不入并深入影响着人们的生活，对于女性受众而言，媒介中“瘦”的形象正在改变着她们的审美价值与自我要求，本研究聚焦于以“微博”为代表的新媒体，探究媒体中流通的“理想瘦”形象的接触对于女大学生受众的影响。本研究结合实验法与问卷调查法，选取微博中的女性图片作为刺激源，被试的女大学生被随机分组后观看图片，并测量实验前后的变量水平。研究数据显示，图片接触会导致自尊程度、身体满意度和胖瘦不满意度的改变，而不会影响自我改变动机。结果表明媒介对当代女大学生的影响较为积极，“以瘦为美”的观念正在改变，女大学生更追求健康体型。

Abstract: Nowadays, media is permeating into our daily life and influencing it greatly. For women audience, the image of other thin women in media is changing their aesthetic values and self-requirements. This study focuses on Weibo, which is a social networking application that represents new media in China, and studies the influence of thin-ideal images on female students in universities. The study adopts both experimental approach and survey, and employs thin-ideal female images in Weibo as stimulus. Female university students are divided into two groups and are exposed to stimulus. Experiment data show that the exposure to the images will cause changes in degree of self-esteem, physical satisfaction and fat and thin dissatisfaction while the degree of self-motivation does not change. Study results show that influence of thin-ideal images in Weibo on female university students is mostly on positive side. The notion of ‘the thinner, the more beautiful’ is undergoing changes when female university students are pursuing fit body shapes.