直播类上市公司发展前景分析——以虎牙公司和映客公司为例

Analysis on the Development Prospect of Live Broadcasting Listed Companies—Take HUYA Company and InKe Company as Examples

摘要: 近年来，我国网络直播市场规模持续扩大，经历了2016年的流量及资本竞争，2017年的以制作内容取胜，2018年的商业化发展，网络直播得到了很大的发展，有了第三方产业的加入完善其服务体系，其运营模式愈加成熟，整个直播生态产业链趋于成熟，吸引了大量的观众。现直播类公司选择上市经营是否为企业带来更大的经济效益，值得讨论与分析。

Abstract: In recent years, China’s network broadcast market scale continues to expand, after the 2016 flow and capital competition, to make content to win in 2017, the commercial development of 2018, webcast gets great development, with the third party industry to improve the service system, its op-erating mode is increasingly mature, and the whole ecological industry chain of live broadcasting tends to be mature, attracting a large number of viewers. It is worth discussing and analyzing whether the listed operation of live broadcasting companies brings greater economic benefits to enterprises.