杭州茶文化资源发展空间可能性的探索

Exploring Potential Development of Tea Cultural Resources of Hangzhou

摘要: 本文通过文献分析与实地调研，从西湖龙井、观光地点、体验设施、饮茶设施和茶文化活动五个方面深入了解杭州茶文化资源的现状，在此基础上探索杭州茶文化资源发展空间的可能性，对此提出三方面的建议：改进宣传策略；拓展新形式传播；融合汉语国际教育，以提升杭州茶文化资源发展的深度和广度，给更多人群传递其包含的辉煌灿烂和博大精深的中国文化。

Abstract: Through literature analysis and field survey, the paper shed light on the status quo of tea cultural resources of Hangzhou from five aspects: West Lake Longjing tea, sightseeing sites, experiencing facilities, tea drinking facilities and tea cultural activities. Accordingly, the paper explored potential development of tea cultural resources of Hangzhou by raising three proposals: improving publicity strategy, ushering new form of communication, and integrating Chinese international education so as to upgrade development depth and breadth of tea cultural resources of Hangzhou and impart the splendid and profound Chinese culture to more people.