MOM  >> Vol. 1 No. 3 (November 2011)

    A Study on the Residents of Less Developed Regions Travel Motivations and Its Influencing Factors—A Case Study of Puning

  • 全文下载: PDF(359KB) HTML   XML   PP.44-49   DOI: 10.12677/mom.2011.13009  
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Less Developed Regions; Traveling Motive; Guangdong; Puning



By the power of the reform and opening up, China’s tourism industry sustained and rapid develop- ment and more and more people join the ranks of the tourism. Tourism is not the noble act, but a way to mass tourism. The residents of less developed regions travel motivations and demand of the residents are subject to many factors, but lags far behind the developed areas. The paper takes Puning as an example to analyze the re- sidents of less developed regions travel motivations and demand of the residents, hoping to find the influence factors which people transforms tourist motives into travel behavior, travel behavior of universality and regu- larity. To promote the development of Puning tourism better.

杨佩群, 罗汉南. 欠发达地区居民旅游动机及其影响因素分析—以广东普宁为例[J]. 现代市场营销, 2011, 1(3): 44-49.