西方媒体中的“针灸”话语研究
An Analysis of “Acupuncture” in Western Media Discourses
摘要: 本研究基于扩展意义单位词汇模式探讨西方媒体对针灸这一治疗手段总的认知和态度，基于主题词考察西方五国媒体围绕针灸话题各自的侧重点。研究发现：1) 西方媒体话语虽然整体构建了“针灸”被广泛接受及治疗手段行之有效的形象，但仍对西医科学具有倾向性；2) 各国报道各有侧重，但总体上对针灸持认可态度。另外，该研究揭示了针灸在西方国家中所面临的一些挑战，可为今后推动针灸的国际化传播提供启示。
Abstract: Based on the lexical model of Extended Units of Meaning, this study explores the cognitions and attitudes towards acupuncture in western media discourses; based on the keywords, it contrasts its construction among Western media discourses. It has found that: 1) the images that acupunc-ture has been effective and widely accepted have been constructed, but Western Medicine is still generally favored; 2) each western media has its own focuses, but they all hold a positive attitude towards acupuncture. In addition, this study reveals some challenges faced by acupuncture in western countries, and provides insights into promoting its international communication.
文章引用：张瑞华, 史鑫媛. 西方媒体中的“针灸”话语研究[J]. 现代语言学, 2021, 9(6): 1424-1430. https://doi.org/10.12677/ML.2021.96194

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