高职院校市场营销专业课程思政教育探索——以《市场调查与分析》课程为例

Exploration on Ideological and Political Ed-ucation of Marketing Courses in Higher Vocational Colleges—Taking the Course of Market Research and Analysis as an Example

摘要: 目前高职院校市场营销专业课程思政教育仍比较薄弱，尤其体现在专业技能课程上，如何落实《指导纲要》，作为市场营销专业教师，我将在本文以《市场调查与预测》课程为实例，探索市场营销专业课程思政教育的改革。

Abstract: At present, the ideological and political education of marketing courses in higher vocational colleges is still relatively weak, especially in the professional skills courses. How to implement the guiding outline? As a marketing professional teacher, I will take the course of market research and prediction as an example to explore the reform of the ideological and political education of marketing courses.