网络时代高校“微思政”话语权构建挑战与路径

The Challenge and Path to the Construction of “Micro Ideological and Political Education” in Colleges and Universities in the Network Era

摘要: 网络时代，高校“微思政”呈现出表达主体多元、表现形式多样、传播体系开放的特征，极大促进了信息交互传播，为高校进行“微思政”提供广阔的空间。但随之而来的高校“微思政”话语权理论话语面临挑战、传播话语走向式微、实践话语效果薄弱的现状不容小觑。因此，须提升教育者政治理论素养、提高大学生网络安全意识、优化话语内容展示以促进理论话语走深，重视网络议题设置、实现媒体融合育人、精细话语传播方法以促进传播话语走心，提升网络教育技能、提高信息处理能力、增设话语反馈平台以促进实践话语走实，使高校“微思政”话语始终在复杂多变的网络话语中占据主导地位。

Abstract: In the network era, the “micro ideological and political education” in colleges and universities shows the characteristics of multiple expression subjects, diverse forms of expression, and open communication system, which greatly promotes the interactive communication of information and provides a broad space for colleges and universities to carry out “micro ideological and political education”. However, the following situation of the theoretical discourse of “micro ideological and political education” discourse power in colleges and universities is facing challenges, the trend of communication discourse is declining, and the effect of practical discourse is weak. Therefore, it is necessary to improve educators’ political theory literacy, improve college students’ network security awareness, optimize discourse content display to promote the deepening of theoretical discourse, attach importance to the setting of network issues, achieve media integration and education, and elaborate discourse communication methods to promote the distraction of communication discourse, improve network education skills, improve information processing capabilities, and add discourse feedback platforms to promote the practice of discourse, so that the “micro ideological and political education” discourse of colleges and universities always occupies a dominant position in the complex and changeable network discourse.