天津市静海县旅游形象设计初探

Study on Tourism Image Design of Jinghai in Tianjin

摘要: 本文在问卷调查的基础上，通过分析自然背景、文脉等地方性特征及旅游客源市场受众，并借助现代行为地理学理论，研究探讨了天津市静海县区域旅游的定位和形象设计，提出了包括整体形象、行为形象设计、视觉形象设计等在内的较为全面的区域旅游形象系统。

Abstract: Based on questionnaire survey, the location and image design of regional tourism were studied by analyzing local characteristics such as natural background context and tourist source market, and by means of modern behavior geography. The regional tourism image, individual image design and visual image design were put forward.