论海南省节庆旅游市场的开发问题及对策

The Analysis of the Problems and Strategies of the Hai-nan Festival Tourism Market

摘要: 节庆活动的举办对于海南地区的经济、社会效益以及旅游业具有重要意义，但是因为尚处于不成熟阶段，所以存在一些问题。本文通过分析海南省节庆旅游市场的现状及存在的问题，从而有针对性地提出了海南省旅游节庆市场开发问题的建议与对策。

Abstract:  The festivals have great significance for the Hainanprovince’s economic, social and tourism. Be- cause the market is immaturity, thus there are some problems. This paper analyzes the condition and the problem of theHainanprovincial festival tourism market, in order to put forward the recommendations and countermeasures.