基于互动仪式理论的互动类综艺研究——以《脱口秀大会》为例

Research on Interactive Variety Shows Based on the Theory of Interaction Ritual Chains Theory—Taking “Rock & Roast” as an Example

摘要: 《脱口秀大会》作为典型的热门网络脱口秀综艺，因其内容方面的话题性、新鲜性、爆笑性获得广泛关注，因其运营方面的重交互表征、重价值认同成为现象级爆款综艺。本文以互动仪式理论作为分析框架，运用文献分析和个案研究等方法探究《脱口秀大会》节目的互动机制、分析互动仪式形成的过程及结果，进一步思考网络综艺节目中的多元表达与媒介互动，力求为同类型综艺节目良性发展提供参考思路和启示意义。

Abstract: As a typical popular online talk show variety show, “Rock & Roast” has received widespread attention because of its topicality, freshness and hilarity in terms of content, and has become a phenomenon-level explosive variety show because of its heavy interaction representation and value recognition in its operation. This paper takes the theory of interaction ritual chains theory as the analytical framework, and uses methods such as literature analysis and case studies to explore the interactive mechanism of the “Rock & Roast” program, analyze the process and results of the formation of interactive rituals, and further consider the multiple expressions and media interaction in online variety shows. Strive to provide reference ideas and enlightenment for the healthy development of variety shows of the same type.