协同治理视角下传统村落文旅融合发展研究——以四川崇州竹艺村为例

Culture and Tourism Integration Development of Traditional Villages from the Perspective of Collaborative Governance—A Case Study of Bamboo Art Village

摘要: 充分推动文旅融合发展，利用文化产业与旅游产业的深度融合推动美丽乡村建设是当前我国实现乡村振兴的重要方向。传统村落蕴含丰富的本土文化遗产和自然地理资源，拥有强大的文旅融合发展潜力。本文参考四川崇州竹艺村的成功经验，以协同治理理论为研究框架，探究政府、市场、社会和公民四大主体在传统村落的文旅融合项目建设中发挥的作用及协同合作的巨大优势，提出我国传统村落文旅融合项目协同治理模型，为美丽乡村建设提供经验借鉴和思考。

Abstract: It is an important direction for China to realize rural revitalization to fully promote the integrated development of culture and tourism and to promote the construction of beautiful countryside by the deep integration of cultural industry and tourism industry. Traditional villages contain rich local cultural heritage and natural geographical resources, and have a strong potential for cultural and tourism integration. Based on the theory of cooperative governance framework, this paper takes the successful experience of Bamboo Art village in Sichuan as an example, it explores the role of government, market, society and citizens in the construction of culture and tourism integration project and the superiority of collaboration. It establishes a collaborative governance model of integration of culture and tourism in China’s traditional villages, which will provide reference and thinking for beautiful rural construction.