基于游客网络评论的房车营地游客感知评价研究

Research on Tourist Perception Evaluation of RV Campgrounds Based on Tourists’ Online Reviews

摘要: 随着互联网的快速发展，网络评论已成为游客获取旅游信息和分享旅游体验的重要途径。以杭州湘湖沐心岛房车度假营地为例，基于游客网络评论，分析游客的感知因素和态度评价，探讨影响营地发展的原因。结论表明：游客感知内容共有住宿环境、娱乐项目、自然环境、配套设施、管理服务、出行动机6个方面，总体上好评大于差评。营地供给和中介层要素共同影响了营地发展，其影响遵循木桶效应，设施设备和管理服务问题阻碍营地发展，需求层面拉动营地持续发展的同时也制约其发展。

Abstract: With the rapid development of the Internet, tourists’ online reviews have become an important way for tourists to obtain tourism information and share travel experiences. Taking Hangzhou Xianghu Muxin Island Caravan Resort as an example, based on the tourists’ online reviews, the perception factors and attitude evaluations of tourists are analyzed, and the reasons affecting the development of the camp are discussed. The conclusion shows that the content perceived by tourists has six aspects: accommodation environment, entertainment mode, natural environment, supporting facilities, management services, andtravel motivation. Overall, good reviews outweigh bad reviews. Camp supply and intermediary layer elements jointly affect the development of the camp; the impact follows the barrel effect; facilities and equipment and management services hinder the development of the camp; the demand side drives the sustainable development of the camp while restricting its development.