从“边缘文化”到“财富密码”——“耽美文化”产业化分析及替代性话语构建

From “Fringe Culture” to “Wealth Code”—Commercialization Analysis of Tanbi Culture and Construction of Alternative Discourse

摘要: 作为非主流文化的一种，“耽美文化”自出现起其就被贴上各式各样负面的标签，其主要受众“腐女”群体更是被“污名化”地塑造成为了对男男关系盲目崇拜的女性群体。本文从“耽美文化”的由来和特点出发，对其内涵进行溯源。并分别从情感的寄托、自我的认同、另类的表达三个方面分析“耽美文化”在“腐女”群体中的话语空间建构，来探究“耽美文化”与主流文化的对抗性。而后，通过对“耽美文化”商业化越轨的进程和现存问题进行梳理，总结其前期商业化发展的成功经验以供其他非主流文化借鉴，并对其发展中的阻碍进行了进一步替代性话语建构，以帮助“耽美文化”在未来进一步向主流靠拢。

Abstract: As a non-mainstream culture, the emergence of Tanbi culture has been associated with various negative labels. Its main audience, the “carrion women” group, is stigmatized and shaped into a group of leftover women who blindly worship the male-male relationship. The origin and characteristics of Tanbi culture are discussed in this paper. The paper also analyzes the discourse space construction of Tanbi culture in the group of women from three aspects: emotional attachment, self-identification, and alternative expression, to explore the confrontation between Tanbi culture and mainstream culture. Then, this paper will sort out the deviant process and existing problems of the commercial development of Tanbi culture, summarize the successful experience of its early commercial development, and provide reference for other non-mainstream cultures and construct alternative discourse for the obstacles in its development, so as to help the Tanbi culture move closer to the mainstream in the future.