淄博烧烤出圈对大连市旅游的启示——基于服务蓝图的视角

The Inspiration of Zibo Barbecue to Dalian Tourism—Perspective Based on Service Blueprint

摘要: 本文借助“八爪鱼”爬虫工具和ROST CM6软件，通过绘制服务蓝图、爬虫分析、情感分析等方法，分析了淄博烧烤能够火爆出圈的原因所在，并以此为借鉴，为大连旅游业的发展提出了加大对特色旅游资源的宣传力度、打造旅游“出圈点”、出台支持旅游业发展的相关政策、完善基础交通设施建设、建立游客意见反馈机制五项建议，以期促进大连市旅游的发展。

Abstract: After the barbecue in Zibo exploded, the tourism service in Zibo was praised by people. In this paper, with the help of “Octopus” crawler tool and software, ROST CM6, the reasons why Zibo barbecue can be popular are analyzed by drawing service blueprint, crawler analysis and emotional analysis, etc. Taking this as a reference, this paper puts forward five suggestions for the development of tourism in Dalian, such as strengthening the propaganda of characteristic tourism resources, creating tourism “a point out of the circle”, introducing relevant policies to support tourism development, improving the construction of basic transportation facilities and establishing a feedback mechanism for tourists, so as to promote the development of tourism in Dalian.