基于译写体系构建的景区语言景观英文译写——以绍兴市景区为例

English Transwriting of Linguistic Landscape in Tourist Attractions Based on the Construction of Transwriting System—Exemplified by Scenic Spots in Shaoxing

摘要: 景区语言景观译写是国家语言规划战略的重要组成部分，但已有的研究语言层面关注多，宏观指导少，系统性不强，亟需超越单纯文本研究的藩篱，将多重因素纳入考量。本文借助生态翻译学核心理念“关系学”，构建“本–人–境”三位一体译写体系，以“人”为本、以“本”为据、以“境”为限，为语言景观英文译写提供分析框架。基于译写体系，通过对绍兴市景区具体英文译写实例的分析，研究发现译者既是沟通作者和读者的桥梁，也是翻译文本和翻译环境的统筹协调者。未来研究可从“文本为中心”转向以“译者为中心”的三者关系研究，进一步推动国内语言景观研究深化发展。

Abstract: The transwriting of linguistic landscape in tourist attractions is an important component of the national language planning strategy. However, the existing research has focused more on the language level and less on macro guidance, which is lacking in systematicity. It is urgent to go beyond the pure textual research and incorporate multiple factors. With the core concept of “relationality” in eco-translatology, the framework of “Text-Translator-Environment” trinity is constructed, which is centered on the “translator”, based on the “text” and limited by the “environment”, providing an analytical framework for English transwriting of linguistic landscape. Some specific instances of scenic English transwriting in Shaoxing is analyzed based on the transwriting system, and it is found that translators not only bridge between authors and readers, but also coordinate between translation texts and translation environments. Future research can shift from a “text-centered” approach to a “translator-centered” study of the relationship between three parties, to promote the further development of domestic linguistic landscape research.