NFT在图书出版领域的应用场景探究

Exploring the Application Scenarios of NFT in the Field of Book Publishing

摘要: 随着数字时代的快速发展和各产业的不断变革升级，区块链技术在其本身发展日趋成熟的同时，也逐步融合到众多传统行业当中，并在传统行业向数字化转型升级的过程中发挥着越来越重要的作用。其中NFT便作为区块链技术的应用之一，在当下社会以“数字藏品”的应用场景出现在大众视域中。多领域多行业纷纷试水，以探寻数字经济与实体经济的新结合与新发展。本文便以国内出版业首个数字藏品——北京长江新世纪文化传媒公司打造的数字藏品“贰拾年•光阴的故事”为例，探究NFT对图书出版领域数字化发展的影响及可运用场景。

Abstract: With the rapid development of the digital age and the continuous transformation and upgrading of various industries, blockchain technology has gradually integrated into many traditional industries while becoming increasingly mature, and is playing an increasingly important role in the process of traditional industries transforming and upgrading to digitalization. Among them, NFT as one of the applications of blockchain technology, has emerged in the popular perspective as a “digital collectible” application scenario in current society. Multiple fields and industries are trying to explore the new combination and development of the digital economy and the real economy. This article takes the first digital collection in the domestic publishing industry—the digital collection “Twenty Years: The Story of Time” created by Beijing Changjiang New Century Cultural Media Company as an example to explore the impact of NFT on the digital development of book publishing and its applicable scenarios.