基于成果导向教育的中职电子商务课程教学设计研究——以《直播电商》为例

Research on the Teaching Design of Secondary Vocational E-Commerce Course Based on Outcome-Oriented Education—Taking “Live E-Commerce” as an Example

摘要: 中职《直播电商》课程的教学目的是培养出满足社会发展和企业需求的的电子商务技术技能型人才。本研究基于《直播电商》的课程性质和特点，提出以成果导向教育理念为指导融入中职电子商务专业课程教学，分析当前中职《直播电商》教学中存在的问题，探讨从课程教学目标、教学内容、教学方法以及教学评价等方面融入成果导向教育理念，以此优化课程教学设计。利用此教学设计进行教学可提升学生的学习积极性，增强学生的体验感，有助于提升教学效果和人才培养质量。

Abstract: The purpose of the teaching of the secondary vocational “Live E-commerce” course is to cultivate e-commerce technical skills to meet the needs of social development and enterprises. Based on the nature and characteristics of the course of “Live E-commerce”, this study proposes to integrate the teaching of secondary vocational e-commerce into the professional course teaching of secondary vocational e-commerce under the guidance of the outcome-oriented education concept, analyzes the existing problems in the current teaching of “Live E-commerce” in secondary vocational schools, and discusses the integration of the result-oriented education concept from the aspects of course teaching objectives, teaching content, teaching methods and teaching evaluation, so as to optimize the course teaching design. Using this teaching design to teach can enhance students’ enthusiasm for learning and Xi, enhance students’ sense of experience, and help improve the teaching effect and talent training quality.