网络直播现状研究——以游戏直播为例

Research on the Current State of Live Streaming—Taking Game Streaming for Example

摘要: 本研究旨在探讨国内游戏直播的现状及其对社会的影响，尤其是在行业门槛低、开放性强的背景下，主播素质参差不齐的问题日益突出。研究采用文献分析法和问卷调查法，收集并分析相关数据，深入剖析了游戏直播的发展现状及其所带来的社会影响。研究发现，尽管游戏直播行业竞争激烈，但主播素质的参差不齐，尤其是未成年人可能受到的不良影响，已对社会秩序构成潜在威胁。基于调查结果，本文提出了针对游戏直播行业的改进建议，包括提升主播素质和完善平台监管等措施。

Abstract: This study aims to explore the current state of game streaming in China and its social impact. The research particularly focuses on issues arising from the low barriers to entry and open nature of the industry, leading to varying levels of streamer quality. By employing literature analysis and survey methods, relevant data were collected and analyzed to deeply examine the development status of game streaming and its social ramifications. The findings reveal that, although competition within the game streaming industry is intense, the varying quality of streamers, especially the potential negative impact on minors, poses a latent threat to social order. Based on the survey results, this paper proposes improvement recommendations for the game streaming industry, including enhancing streamer quality and improving platform regulations.