青年群体在自主匿名社交中的自我呈现心理研究——以小红书Momo群体为例

A Psychological Study on Self-Presentation of Young People in Autonomous Anonymous Social Interaction—Taking the Momo Group on Xiaohongshu as an Example

摘要: 目的：Momo群体在互联网环境下通过特定的昵称和头像聚集在一起，形成的一种虚拟的社群。通过对小红书momo群体的研究，反对算法推荐、保护个人隐私、强调在网络环境中保持匿名的需求和重要性。方法：以拟剧理论为基础阐述momo群体的自主匿名社交的自我呈现，通过分析其呈现的动机以及产生的正面效应和媒介困境，更深入地了解青年群体在新媒体时代中的社交行为。结果：青年群体化身momo可以不受现实身份限制在虚拟世界中自由地表达内心真实想法和个人情绪，找到与自己有共同兴趣、价值观和目标的人群，获得群体认同感和归属感。结论：在匿名的环境下，人们可能更容易被感性驱使而非理性思考，极端表达也变得更加频繁，缺乏责任感，潜在地孕育互联网社交风险。

Abstract: Objective: The momo group is a virtual community formed by young people on the internet through specific nicknames and avatars. This study aims to explore the demand and importance of opposing algorithmic recommendation, protecting personal privacy, and maintaining anonymity in the online environment. Methods: This study uses the dramaturgy theory to analyze the self-presentation of the momo group’s autonomous anonymous social behavior. It analyzes the motivations behind the group’s presentation, the positive effects it generates, and the media dilemmas it faces, to gain a deeper understanding of young people’s social behavior in the new media era. Results: Young people who adopt the momo identity can express their true thoughts and emotions freely in the virtual world without being limited by their real-life identities. They can also find groups of people who share their interests, values, and goals, and gain a sense of belonging and identity within the group. Conclusion: In an anonymous environment, people may be more driven by emotions rather than rational thinking, and extreme expressions become more frequent. They may also lack responsibility, potentially incubating internet social risks.