高职课程重构的管理学启示——以电工电子技术课程为例

Managerial Insights into Higher Education Curriculum Reconstruction—Taking the Electrician and Electronic Technology Course as an Example

摘要: 新零售作为数字经济时代商业变革的典型范式，其经济学内涵与职业教育课程重构存在深刻的逻辑关联与实践启示。本文从理论共通性、结构性关联及课程建设路径三个维度展开分析，揭示新零售策略与职业教育改革的内在契合性。以电工电子技术课程为例，通过类比新零售“人货场重构”“全渠道融合”“供应链重塑”等核心策略，提出职业教育需重构人才培养要素、设计混合式教学路径、推动产教深度融合，并构建数据驱动的动态评价体系。研究表明，新零售的底层逻辑为职业教育提供了系统性改革框架，其启示不仅限于方法论层面，更强调教育生态的开放性与适应性。

Abstract: As a typical paradigm of business change in the era of the digital economy, the economic connotation of new retail has a profound logical connection and practical revelation with the reconstruction of vocational education curriculum. This paper analyzes the three dimensions of theoretical commonality, structural connection and curriculum construction path to reveal the intrinsic fit between the new retail strategy and vocational education reform. Taking the electrician and electronic technology course as an example, by analogizing the core strategies of new retail, such as “reconfiguration of human-cargo field”, “omni-channel integration” and “supply chain reshaping”, it is proposed that vocational education needs to reconfigure the elements of talent training and design blended teaching. It is proposed that vocational education needs to reconfigure the elements of talent cultivation, design hybrid teaching paths, promote the deep integration of industry and education, and construct a data-driven dynamic evaluation system. The study shows that the underlying logic of new retail provides a systematic reform framework for vocational education, and its revelation is not only limited to the methodological level, but also emphasizes the openness and adaptability of the educational ecology.