人工智能在精准营销中的应用与伦理挑战

Application and Ethical Challenges of Artificial Intelligence in Precision Marketing

摘要: 人工智能(AI)在精准营销中的应用正在重塑商业模式，通过大数据分析、用户画像和智能推荐等技术，企业能够精准锁定目标客户，提升营销效率和用户体验。然而，这一技术革新也带来了严峻的伦理挑战，引发了对用户权益和公平性的担忧。本文探讨了AI在精准营销中的优势及其引发的伦理问题，并提出在技术创新与伦理规范之间寻求平衡的重要性，以确保AI在营销领域的可持续发展。

Abstract: Artificial Intelligence (AI) is reshaping business models in precision marketing. Through technologies such as big data analysis, user profiling, and intelligent recommendations, companies can accurately target their customers, enhancing marketing efficiency and user experience. However, this technological innovation also brings serious ethical challenges, raising concerns about user rights and fairness. This article explores the advantages of AI in precision marketing and the ethical issues it raises, emphasizing the importance of finding a balance between technological innovation and ethical standards to ensure the sustainable development of AI in the marketing field.