企业数字化转型策略研究：基于TOE理论框架

Research on Enterprise Digital Transformation Strategies: A TOE Theory Framework

摘要: 本文基于技术–组织–环境(TOE)框架，系统分析了中小企业在数字化转型过程中面临的主要障碍，并提出了相应的策略建议。研究发现，技术基础薄弱、数字人才匮乏、战略规划不足以及外部支持体系不健全是制约中小企业数字化转型的关键因素。针对这些问题，企业应加强信息化基础设施建设，提升技术创新能力；明确数字化战略目标，培养复合型人才；同时，政府和行业组织应优化政策激励和服务体系，构建开放协同的产业生态。TOE框架为理解和指导中小企业数字化转型提供了有效的理论工具。

Abstract: This paper systematically analyzes the main obstacles faced by small and medium-sized enterprises (SMEs) in the process of digital transformation based on the technology-organization-environment (TOE) framework, and proposes corresponding strategy recommendations. The study found that weak technological foundations, a shortage of digital talent, inadequate strategic planning, and an incomplete external support system are the key factors hindering the digital transformation of SMEs. To address these issues, enterprises should strengthen the construction of information infrastructure and enhance technological innovation capabilities; clarify digital strategic objectives and cultivate compound talent; at the same time, governments and industry organizations should optimize policy incentives and service systems and build an open and collaborative industrial ecosystem. The TOE framework provides an effective theoretical tool for understanding and guiding the digital transformation of SMEs.