网络媒体视角下女性肥胖群体标签化现象的文化阐释与对策研究

Cultural Interpretation and Countermeasure Research on the Labeling Phenomenon of Obese Female Groups from the Perspective of Online Media

摘要: 网络语言中女性肥胖群体标签化现象是社会、文化和道德交织的产物，受到西方资本主义审美观的影响，广大网友根据身材的肥胖给予该类型女性污名化的象征。本文通过网络媒体的视角，深度阐释这一标签化现象背后产生的机制、特征，并针对这一社会现象所产生的影响，从个人、社会以及网络平台相互建构的层面提出引导网络社会空间、社会风气营造的具体措施，以期为解决污名化标签现象、引导社会主义核心价值观、建构和谐风气的网络环境提供参考和借鉴。

Abstract: The stigmatization of obese female groups in online language is a product of the interweaving of society, culture, and morality. Influenced by the aesthetic view of Western capitalism, the majority of netizens have stigmatized this type of woman based on their obesity. From the perspective of online media, this article deeply explains the mechanism and characteristics behind this stigmatizing phenomenon. In response to the impact of this social phenomenon, it proposes specific measures to guide the construction of the online social space and social atmosphere from the level of mutual construction among individuals, society and online platforms, with the aim of providing reference and lessons for solving the stigmatizing labeling phenomenon, guiding the core socialist values, and building a harmonious online environment.