新质生产力赋能旅游电商的机制与路径研究

Research on the Mechanism and Path of Empowering Tourism E-Commerce with New Quality Productivity

摘要: 随着数字经济的快速发展，旅游电商作为推动旅游产业创新和发展的关键力量，正经历着从传统业务模式向数字化、智能化转型的深刻变革。新质生产力作为数字经济时代的重要概念，强调技术创新、要素重构与社会协同在推动产业发展的关键作用。因此本文通过探究新质生产力与旅游电商的耦合逻辑，提出科技创新驱动、要素重组机制、组织重构机制、制度创新机制、结构优化机制，进而指出可以通过数字化转型的技术创新路径、要素系统重构的资源协同路径、组织网络与平台治理的协同路径、持续发展的动态创新路径、社会价值导向的共创路径促进旅游电商平台的发展。研究为推动新质生产力赋能旅游电商，促进旅游电商经济可持续发展提供了理论依据和实践指导。

Abstract: With the rapid development of the digital economy, tourism e-commerce, as a key force driving innovation and development in the tourism industry, is undergoing a profound transformation from traditional business models to digitalization and intelligence. New quality productivity, as an important concept in the digital economy era, emphasizes the crucial role of technological innovation, factor reconstruction, and social synergy in promoting industrial development. Therefore, this article explores the coupling logic between new quality productivity and tourism e-commerce, proposes technology innovation driven, factor restructuring mechanism, organizational restructuring mechanism, institutional innovation mechanism, and structural optimization mechanism, and further points out that the development of tourism e-commerce platforms can be promoted through the technological innovation path of digital transformation, the resource collaboration path of factor system restructuring, the collaboration path of organizational network and platform governance, the dynamic innovation path of sustainable development, and the co creation path of social value orientation. The research provides theoretical basis and practical guidance for empowering tourism e-commerce with new quality productivity and promoting sustainable development of tourism e-commerce economy.