中国神话IP的生成机制研究——基于《哪吒》系列电影的分析

Research on the Generation Mechanism of Chinese Mythical IP—Analysis Based on the “Ne Zha” Film Series

摘要: 国产动画电影《哪吒》系列以其对中国传统神话故事的创新性改编和现代化表达，成功打造出具有全球文化影响力的“神话IP”。本文将以《哪吒》系列电影为研究对象，聚焦于中国传统文化IP的现代化重构与传播策略，探讨其在全球化语境下的文化价值、产业联动及社会影响。通过分析哪吒系列电影如何将传统神话元素与现代价值观结合、构建多维度IP生态，以及通过创新传播策略实现文化破圈，本研究旨在提炼中国神话IP开发的范式，为文化产业的创造性转化与创新性发展提供理论支持和实践参考。

Abstract: The domestic animated film series “Ne Zha” has successfully created a “mythological IP” with global cultural influence through its innovative changes and modern expression of traditional Chinese mythological stories. This article will take the “Ne Zha” film series as the research object, focusing on the modernization reconstruction and dissemination strategies of traditional Chinese cultural IP, and exploring its cultural value, industrial linkage, and social impact in the context of globalization. By analyzing how the “Ne Zha” film series combines traditional mythological elements with modern values, constructs a multidimensional IP ecosystem, and achieves cultural breakthroughs through innovative communication strategies, this study aims to extract the paradigm of Chinese mythological IP development, providing theoretical support and practical reference for the creative transformation and innovative development of the cultural industry.