电子商务背景下农业经济问题的分析与对策研究——以江苏宿迁市为例

Analytical and Strategic Research on Agricultural Economic Issues in the Context of E-Commerce—Taking Suqian City, Jiangsu Province as an Example

摘要: 随着乡村振兴战略的深入推进，农产品通过电子商务平台营销的方式成为推动农业现代化的重要力量。宿迁市作为江苏省的农业大市，其未来的农业发展方向十分关键。本文通过对江苏省宿迁市的农产品经营电子商务化的现状及其面临的挑战进行分析，探讨了电商化在宿迁市农产品经营中的作用与影响。宿迁市在推动本地农产品电商化方面取得了一定进展，但在基础设施建设、农民信息素养、农业信息资源整合等方面仍存在不少问题。故本文提出了优化宿迁当地农产品电商化的对策建议，包括加强信息化设施建设、提升农民信息技术水平和完善信息资源整合机制。这些建议旨在促进宿迁市农产品经营电商化的可持续发展，并推动乡村振兴战略的进一步实施。

Abstract: With the in-depth development of the rural revitalization strategy, the marketing of agricultural products through e-commerce platforms has become an important force in promoting agricultural modernization. As an agricultural city in Jiangsu Province, the future direction of agricultural development in Suqian City is of great importance. This paper analyzes the situation and challenges faced by the e-commerce of agricultural products in Suqian City, Jiangsu Province, and explores the role and impact of e-commerce in the operation of agricultural products in Suqian City. Suqian City has made certain progress in promoting the e-commerce of local agricultural products, but there are still many problems in infrastructure construction, farmers’ information literacy, and the integration of agricultural information resources. Therefore, this paper proposes policy suggestions to optimize the e-commerce of agricultural products in Suqian, including strengthening the construction of information facilities, improving farmers’ information technology level, and perfecting the integration mechanism of information resources. These suggestions aim to promote the sustainable development of e-commerce in the operation of agricultural products in Suqian City and promote the further implementation of the rural revitalization strategy.