AI赋能农村电商数智化转型的理论依据、价值意蕴和实践路径

AI-Driven Digital-Intelligent Transformation in Rural E-Commerce: Theoretical Basis, Value Implications, and Implementation Pathways

摘要: 智能化的装备与技术是推动电商平台发展的重要方面，人工智能的深度应用正在推动农村电商的数智化转型。从作用机制来看，人工智能通过技术扩散效应、能力建构效应和创新补偿效应，协同推进农村电商产业的数智化发展。从价值意蕴来看，AI利用其自学习特性，将农村电商转变为可探索的学习空间，降低农民的创业门槛，以“产前–产中–产后”的全流程覆盖，提升全要素配置效率，实现生态的可持续发展。从实践路径来看，未来要以技术扩散效应完善技术适配与数据协同网络；以能力建构效应普及智能工具，构建知识网络与人才机制；以创新补偿效应部署生态监测，推广绿色技术并创建生态品牌体系，实现AI驱动农村电商数智化的转型。

Abstract: Intelligent equipment and technologies are a critical driver for e-commerce platform development. The deep application of artificial intelligence (AI) is accelerating the digital-intelligent transformation of rural e-commerce. Regarding mechanisms of action, AI synergistically advances the digital-intelligent development of rural e-commerce through technological diffusion effects, capability-building effects, and innovation compensation effects. In terms of value implications, leveraging its self-learning capabilities, AI transforms rural e-commerce into an explorable learning space, lowers entrepreneurial barriers for farmers, and achieves enhancement in overall factor allocation efficiency via full-process coverage (“pre-production-production-post-production”). This facilitates ecologically sustainable development. Concerning practical pathways, future efforts should: By leveraging technological diffusion effects, refine technology adaptation mechanisms and establish data collaboration networks; Through capability-building effects, popularize intelligent tools, construct knowledge networks, and optimize talent development mechanisms; Guided by innovation compensation effects, deploy intelligent ecological monitoring systems, promote green technology solutions, and create value-oriented ecological branding systems. These integrated strategies will realize AI-driven digital-intelligent transformation in rural e-commerce.