新媒体视域下麦积山石窟文化国际传播路径探索

Exploration of the International Communication Path of Maiji Mountain Grottoes Culture from the Perspective of New Media

摘要: 在全球化与数字化深度融合的背景下，传统文化国际传播面临新的机遇与挑战。作为中国四大石窟之一，麦积山石窟具有极高的艺术价值和文化内涵，但其国际影响力与自身文化地位尚不匹配。本文基于新媒体传播视角，系统分析麦积山石窟文化国际传播现状，揭示其在语言转换、平台建设、内容呈现和技术应用等方面存在的突出问题。研究从语言适配、平台优化、叙事创新和技术赋能四个维度切入，提出构建高效精准、富有文化感染力的国际传播体系：通过整合新媒体平台优势，结合多模态表达与数字化技术，全面提升麦积山石窟文化在全球范围内的可见度与认同度。这一研究不仅为石窟文化遗产的国际传播提供实践路径，也为中华优秀传统文化的数字化出海探索方法论体系。

Abstract: In the context of globalization and digitalization, the international communication of traditional culture faces both new opportunities and challenges. As one of China’s four major grottoes, the Maijishan Grottoes hold great artistic and cultural value, yet their global influence remains limited. This paper, from a new media perspective, analyzes the current state of their international dissemination, highlighting issues in language, platforms, content, and technology. It explores four key areas—language adaptation, platform optimization, narrative innovation, and digital empowerment—and proposes building an efficient, targeted, and culturally engaging communication system. By integrating new media advantages with multimodal expression and digital tools, the study aims to enhance the global visibility and recognition of Maijishan culture. It also offers practical insights for promoting grotto heritage and contributes to the digital outreach of traditional Chinese culture.