南通市电子商务发展研究

Research on the Development of E-Commerce in Nantong City

摘要: 自1999年中国电子商务的发展正式拉开序幕后，南通市也于2005年兴起叠石桥家纺电子商务业务，并在二十年的发展下逐渐迈入了正轨。作为新兴的推动力量，南通市电子商务不断促进着南通市经济的建设和发展。但是，当前的发展仍然存在着许多现实的问题：配套服务产业发展不足、专业人才匮乏、政策协同机制缺陷以及市场多元化瓶颈。本文则通过分析南通市电子商务发展的现状以及存在的问题，从政策、企业和生态产业三个方面针对性提出解决措施，以助力南通市电子商务实现可持续的发展。

Abstract: Since the formal launch of China’s e-commerce development in 1999, Nantong City also saw the rise of Dieshiqiao home textile e-commerce business in 2005, which has gradually stepped onto the right track after two decades of development. As a new driving force, e-commerce in Nantong has continuously promoted the economic construction and development of the city. However, the current development still faces many practical problems: insufficient development of supporting service industries, shortage of professional talents, defects in policy coordination mechanisms, and bottlenecks in market diversification. This paper analyzes the current situation and existing problems of e-commerce development in Nantong, and proposes targeted solutions from three aspects: policy, enterprises, and ecological industry, so as to help Nantong’s e-commerce achieve sustainable development.