乡村振兴背景下剑河锡绣电商化发展现状及路径研究

Research on the Current Situation and Development Paths of Traditional Artistic JianHe Silver Embroidery’s E-Commerce Transformation under the Background of Rural Revitalization

摘要: 在乡村战略实施背景下，非物质文化遗产(非遗)的保护与活化利用成为赋能乡村发展的重要途径。剑河锡绣作为具有深厚历史文化底蕴和独特艺术价值的传统手工艺，其传承与发展面临诸多现实挑战。电子商务的蓬勃兴起，为剑河锡绣突破地域限制、拓展市场空间、实现活态传承提供了新契机。本研究旨在揭示剑河锡绣电商化发展现状、困境与机遇，为非遗项目电商化创新发展提供参考借鉴。

Abstract: Under the background of the rural revitalization strategy, the protection and revitalization of intangible cultural heritage (ICH) have become an important way to empower rural development. As a traditional handicraft with profound historical and cultural heritage and unique artistic value, JianHe Silver Embroidery faces many practical challenges in its inheritance and development. The vigorous rise of e-commerce has provided a new opportunity for JianHe Silver Embroidery to break through geographical restrictions, expand market space, and achieve dynamic inheritance. This study aims to reveal the current situation, difficulties and opportunities of the e-commerce development of ICH JianHe Silver Embroidery, and provide reference and inspiration for the innovative development of e-commerce of ICH projects.