信息可视化设计中的格式塔心理学

Gestalt Psychology in Information Visualization Design

摘要: 在信息时代，信息可视化设计因其高效性和直观性，在众多领域展现出强大的应用价值和深远影响力。设计师在进行信息可视化设计时，需将复杂数据转化为直观易懂的形式，以便用户轻松获取信息。本文深入探讨了信息可视化设计与格式塔心理学的相关理论，指出格式塔心理学的视知觉原理是信息可视化设计的理论基础和实践指导，采用案例研究法，以“五色相宣–中华五色体系信息可视化”项目作为案例，逐一分析了格式塔心理学在该可视化设计中的具体体现，总结二者融合的设计方法，旨在帮助设计师更高效地开展工作，降低用户认知负担，实现信息的有效传递与理解。

Abstract: In the information age, information visualization design, due to its efficiency and intuition, has demonstrated strong application value and profound influence in numerous fields. When designing information visualization, designers need to transform complex data into intuitive and easy-to-understand forms, so that users can easily access information. This article delves into the related theories of information visualization design and Gestalt psychology, pointing out that the principles of visual perception in Gestalt psychology serve as the theoretical foundation and practical guidance for information visualization design. Using the case study method, the article analyzes the specific manifestations of Gestalt psychology in this visualization design, taking the project “Five Colors Harmony—Information Visualization of the Chinese Five-Color System” as a case study. It summarizes the design methods integrating the two, aiming to help designers work more efficiently, reduce users’ cognitive burden, and achieve effective transmission and understanding of information.