广西传统技艺壮锦文化传播创新研究

Research on the Cultural Dissemination and Innovation of Guangxi’s Traditional Craft: Zhuang Brocade

摘要: 壮锦是广西传统技艺传播和人工智能时代的重要文化，具有传统技艺所涉及的物质、观念和人群等相关要素，并支撑传统技艺传播与数字经济社会协同发展的功能。壮锦传播的人文价值、经济价值和时代价值紧密相关，嵌入到民族认同、地方文化生成和区域社会发展中。在人工智能数字化进程中，壮锦文化传播力求解决定位模糊、沉没成本、需求不足之间的供需调适。发挥人工智能优势，壮锦文化传播建构壮锦文化传播图谱；借助数字智能媒体，拓展壮锦文化传播体验；打造数字壮锦传播IP，铸牢民族共同体意识。确保智能化手段服务于壮锦传播，实现文化传播与特色保护的共生共荣。

Abstract: As a vital cultural element in the dissemination of Guangxi’s traditional crafts during the AI era, Zhuang brocade encompasses material, conceptual, and communal dimensions intrinsic to traditional craftsmanship. It underpins the synergistic development between cultural dissemination and the digital economy. The humanistic, economic, and epochal values of Zhuang brocade dissemination are deeply interwoven, embedded in ethnic identity formation, local cultural production, and regional societal advancement. Within AI-driven digitalization, it addresses supply-demand adaptation amid challenges such as ambiguous positioning, sunk costs, and insufficient demand. Leveraging AI’s strengths, Zhuang brocade constructs a cultural dissemination framework; utilizes digital intelligent media to expand experiential engagement; and fosters a digital Zhuang brocade IP to strengthen the consciousness of national unity. This ensures intelligent methodologies serve the cultural dissemination of Zhuang brocade, achieving symbiotic prosperity between heritage propagation and distinctive cultural preservation.