中国文化全球化进程中“译入”与“译出”术语的标准与平衡

Standardizing and Balancing “In-Coming” and “Out-Going” Translation for Chinese Cultural Globalization

摘要: 本文在中国文化全球化语境下，探讨了“译入”与“译出”的概念体系。主张对这两个术语进行标准化的界定，以及平衡这两个翻译方向的策略；同时强调，为在国际舞台上有效推广中国文化，需重视可视化构建译入与译出双向循环的话语体系闭环、构建更开放的多边互译互评互动机制，并开展主动对外传播。

Abstract: This paper explores the concepts of “in-coming” and “out-going” translation in the context of Chinese cultural globalization. It proposes opinion to standardize these two terminology and strategies to balance these directions, emphasizing the importance of bidirectional cultural exchange, enhanced translator collaboration, and proactive outreach to promote Chinese culture effectively on the global stage.