基于布尔迪厄文化资本理论的郑州高校博物馆文创产品设计

Cultural and Creative Product Design for University Museums in Zhengzhou Based on Bourdieu’s Cultural Capital Theory

摘要: 本文基于布尔迪厄的文化资本理论，探讨郑州高校博物馆文创产品的设计策略与实践。通过分析文化资本的三种形态——具身化、客观化与制度化，结合郑州某高校自然博物馆的资源特色，提出以自然元素为核心、教育性与趣味性并重的文创产品设计路径。研究通过实地考察与文化元素提取，开发了包括动植物主题拼图、互动卡片、植物标本制作套件及地质盲盒等多类文创产品，旨在促进文化资本的转化与传播，增强公众尤其是青少年对自然科学的认知与兴趣，推动博物馆文化资源的可持续利用与创新传承。

Abstract: Based on Bourdieu’s theory of cultural capital, this paper explores the design strategies and practices of cultural and creative products in university museums in Zhengzhou. By analyzing the three forms of cultural capital—embodied, objectified, and institutionalized—and integrating the resource characteristics of a university natural museum in Zhengzhou, a design approach for cultural and creative products is proposed, centering on natural elements while balancing educational value and entertainment appeal. Through field research and cultural element extraction, a variety of cultural and creative products were developed, including animal and plant-themed puzzles, interactive cards, plant specimen crafting kits, and geological blind boxes. The study aims to facilitate the transformation and dissemination of cultural capital, enhance public awareness and interest in natural sciences—particularly among youth—and promote the sustainable utilization and innovative inheritance of museum cultural resources.