新媒体视域下农产品网络营销策略分析

Analysis of Network Marketing Strategies for Agricultural Products from the Perspective of New Media

摘要: 技术的进步为新媒体在产品营销领域发挥关键作用奠定了坚实基础，微信、微博及短视频平台等持续展现出强劲的产品售卖能力，这为农产品网络推广模式的革新创造了研究契机，故而有必要构建一套全新的网络营销体系。本文旨在探究新媒体在农产品营销过程中的优势体现，剖析当前农产品开展新媒体网络营销时所面临的问题，并给出具有创新性和针对性的应对策略。

Abstract: The advancement of technology has laid a solid foundation for new media to play a key role in product marketing. WeChat, Weibo, and short video platforms continue to demonstrate strong product sales capabilities, creating research opportunities for the innovation of agricultural product online promotion models. Therefore, it is necessary to establish a new online marketing system. This article aims to explore the advantages of new media in the process of agricultural product marketing, analyze the problems faced by current agricultural product network marketing through new media, and provide innovative and targeted response strategies.