数字经济赋能乡村旅游高质量发展的路径研究

Research on the Path of Empowering High-Quality Development of Rural Tourism by Digital Economy

摘要: 今年是十四五规划的收官之年，在乡村振兴与数字中国战略协同推进的背景下，数字经济凭借技术渗透、要素重组与价值重构，成为破解乡村旅游同质化竞争，联农带农弱等难题的关键抓手。本文基于数字赋能理论、产业融合理论与利益相关者理论，通过梳理政策实践与典型案例，系统分析乡村旅游与数字经济融合的实践形态、深层困境，重点探讨“技术–要素–主体–文化”四维融合机制。研究表明，二者深度融合需突破技术表层应用局限，构建“基础设施筑基–数字素养提能–利益机制协调–文化价值转化”的协同体系，才能推动乡村旅游从规模扩张向质量效益转型，为乡村全面振兴注入可持续动能。

Abstract: This year marks the final year of the 14th Five-Year Plan. Against the backdrop of the coordinated advancement of rural revitalization and the Digital China strategy, the digital economy, with its technological penetration, factor recombination, and value reconstruction, has become a key approach to addressing the challenges of homogenized competition and weak connection between farmers and the industry in rural tourism. Based on the theories of digital empowerment, industrial integration, and stakeholder, this paper systematically analyzes the practical forms and deep-seated difficulties of the integration of rural tourism and the digital economy by reviewing policy practices and typical cases. It focuses on exploring the four-dimensional integration mechanism of technology, factors, subjects, and culture. The research indicates that for the two to deeply integrate, it is necessary to break through the limitations of surface-level technological application and establish a collaborative system of infrastructure foundation, digital literacy enhancement, interest mechanism coordination, and cultural value transformation. Only in this way can rural tourism transform from scale expansion to quality and efficiency improvement, and inject sustainable momentum into the comprehensive revitalization of rural areas.