新质生产力背景下“链主”企业数字技术创新引领电商全链发展研究

Study on “Chain Leader” Enterprises’ Digital Technology Innovation Leading the Development of the Entire E-Commerce Chain against the Background of New-Quality Productive Forces

摘要: 在新质生产力与数字经济发展背景下，电商“链主”企业是推动电商全链发展的关键力量。现有研究多聚焦单一维度，缺乏对“链主”企业引领作用的系统分析。本文基于新质生产力理论，构建“链主”企业数字技术创新赋能电商全链的框架，剖析其在供给侧、流通侧、需求侧的作用机制，指出电商产业链面临的供应链韧性不足等挑战，并从政府、企业层面提出对策。展望未来，“链主”企业需借新技术推动电商生态向智能化、全球化演进。

Abstract: Against the backdrop of the development of new-quality productive forces and the digital economy, “chain leader” enterprises in the e-commerce sector are key forces driving the development of the entire e-commerce chain. Existing studies mostly focus on single dimensions and lack a systematic analysis of the leading role of “chain leader” enterprises. Based on the theory of new-quality productive forces, this paper constructs a framework for “chain leader” enterprises to empower the entire e-commerce chain through digital technology innovation, analyzes their mechanism of action on the supply side, circulation side, and demand side, identifies challenges faced by the e-commerce industry chain (such as insufficient supply chain resilience), and proposes countermeasures from the government and enterprise levels. Looking ahead, “chain leader” enterprises need to leverage new technologies to drive the evolution of the e-commerce ecosystem toward intelligence and globalization.