需求创造与空间供给：农产品电商如何重塑乡村“三生空间”——基于修文县的案例研究

Demand Creation and Spatial Supply: How Agricultural E-Commerce Reshapes Rural “Production-Living-Ecological Space” —A Case Study of Xiuwen County

摘要: 在数字经济赋能乡村振兴的背景下，农产品电子商务作为一种强大的市场力量，不仅改变了农产品的流通方式，更深刻地触发了乡村空间结构的重构。研究发现：(1) 电商通过标准化生产、产业链整合、商住混合功能及生态品牌价值的新需求，引致了乡村空间在功能与形态上的新诉求；(2) 为响应这些新需求，修文县通过土地流转、存量设施盘活和自发功能改造等方式，实现了空间供给的调整；(3) 这一互动过程最终驱动当地乡村生产空间走向集约与复合、生活空间趋向开放与多元、生态空间实现价值化并面临新挑战。研究揭示了电商作为一种“空间塑造者”的角色，为理解数字时代乡村空间演变提供了新的视角，并对乡村地区的可持续规划与治理具有重要启示。

Abstract: Against the backdrop of digital economy empowering rural revitalization, agricultural e-commerce, as a powerful market force, has not only transformed the distribution channels of agricultural products but also profoundly triggered the restructuring of rural spatial patterns. Research Findings: (1) E-commerce has generated new demands for standardized production, industrial chain integration, mixed-use commercial-residential functions, and ecological brand value, leading to new functional and morphological requirements for rural spaces; (2) To respond to these new demands, Xiuwen County has adjusted spatial supply through land transfers, revitalization of existing facilities, and spontaneous functional transformations; (3) This interactive process ultimately drives local rural production spaces toward intensification and multifunctionality, living spaces toward openness and diversity, while ecological spaces achieve value realization yet face new challenges. The study reveals e-commerce’s role as a “spatial shaper,” offering a fresh perspective on understanding rural spatial evolution in the digital age and providing significant implications for sustainable planning and governance in rural areas.