生成式人工智能视阈下的出版前沿应用研究与趋势调查——基于扎根理论的综述研究

A Survey on the Research and Trends of Publishing Frontier Applications in the Threshold of Artificial Intelligence Generative Content—An Overview Study Based on Grounded Theory

摘要: 本文基于扎根理论，对生成式人工智能在出版领域的应用研究与发展趋势进行综述。研究发现，生成式人工智能技术极大地推动了出版业的数字化转型和智能化升级，但同时也带来了人才培养、技术融合、法律伦理框架构建以及风险防控等方面的挑战。通过对中国知网数据库中的相关文献进行严格的检索、筛选和编码分析，本研究提炼出三个核心前沿主题：人才培养策略与教育发展、技术融合路径与出版行业转型、法律伦理框架与风险防控；基于此，文章进一步提出了三个研究机会：生成式人工智能对行业主体的影响、生成式人工智能视域下的治理与风险防控以及生成式人工智能在出版知识管理中的作用。出版行业未来需要研究借助理论深耕与实践运用双轮驱动，深挖技术价值，激活出版行业创新“引擎”，释放增长潜能。

Abstract: Based on the grounded theory, this paper reviews the applied research and development trends of Artificial Intelligence Generative Content (AIGC) in the publishing field. It founds that AIGC technology greatly promotes the digital transformation and intelligent upgrading of the publishing industry, but also brings challenges in talent cultivation, technology integration, legal and ethical framework construction, risk prevention and control. Through rigorous searching, screening and coding analysis of relevant literature in the China Knowledge Network database, this study distills three core cutting-edge themes: talent cultivation strategy and education development, technology integration path and transformation of the publishing industry, and legal and ethical frameworks and risk prevention and control; based on which, the article further proposes three research opportunities: the impact of AIGC on the main body of the industry, the governance and risk prevention and control of AIGC perspective, and the governance and risk prevention and control of AIGC. governance and risk prevention and control, and the role of AIGC in publishing knowledge management. Based on this, future research needs to be driven by both theoretical deep plowing and practical application, digging deep into the value of technology, activating the “engine” of innovation in the publishing industry, and releasing growth potential.