生成式AI短视频的著作权保护困境与规制探究

The Copyright Protection Challenges and Regulatory Exploration of Generative AI Short Videos

摘要: 生成式AI技术的快速发展推动短视频创作迈入“人机协同”新阶段，多元形态的AI短视频应运而生，既丰富了内容生态，也对传统著作权保护体系提出严峻挑战。当前，生成式AI短视频面临独创性判断标准模糊、著作权主体归属争议、侵权认定取证困难等多重困境，传统治理模式与法律规范难以适配其技术特性与创作逻辑。本文通过分析权利基础认定、侵权治理实践中的核心难题，提出系统性保护方案，即构建“最低限度创造性 + 实质性智力投入”的二元独创性判断标准，遵循“使用者中心 + 投资补偿 + 意思自治”原则规范多主体权利归属与利益分配等。研究旨在通过法律规则完善、技术手段赋能与多元主体协同，破解生成式AI短视频著作权保护难题，实现权益保护与产业创新发展的动态平衡，为相关产业规范化发展提供理论支撑与实践指引。

Abstract: The rapid development of generative AI technology has pushed short-video creation into a new stage of “human-machine collaboration”. Various forms of AI short videos have emerged, enriching the content ecosystem and posing severe challenges to the traditional copyright protection system. Currently, generative AI short videos are facing multiple difficulties, such as ambiguous standards for originality judgment, disputes over the ownership of copyright subjects, and difficulties in evidence collection for infringement determination. Traditional governance models and legal norms are unable to adapt to their technical characteristics and creative logic. This paper analyzes the core problems in the determination of rights basis and infringement governance practices, and proposes a systematic protection plan, namely, establishing a binary originality judgment standard of “minimum creativity + substantive intellectual input”, and following the principles of “user-centered + investment compensation + autonomy of will” to regulate the rights attribution and benefit distribution of multiple subjects. The research aims to solve the copyright protection problems of generative AI short videos through the improvement of legal rules, the empowerment of technical means, and the collaboration of multiple subjects, achieving a dynamic balance between rights protection and industrial innovation development, and providing theoretical support and practical guidance for the standardized development of related industries.