基于用户需求的旅游结伴安全保障机制优化研究

Study on Optimization of Safety Guarantee Mechanism of Travel Companion Based on User Demand

摘要: 近年来，结伴旅游等社交场景快速发展，然而线上隐私泄露、线下人身安全隐患及自然灾害响应迟缓等问题层出不穷，阻碍行业可持续健康发展。本研究运用层次分析法与模糊综合评价法量化风险，以隐私泄露、景区意外、地质灾害为关键风险点，构建线上、线下及自然方面防护体系。结果显示，隐私泄露风险、安全事故率显著降低，应急响应效率提升，为旅游社交安全治理提供了可借鉴的模式，对未来社交类旅游行业具参考价值。

Abstract: In recent years, social scenes such as group travel have developed rapidly. However, online privacy leakage, offline personal safety hazards and slow response to natural disasters have emerged one after another, hindering the sustainable and healthy development of the industry. The results show that the risk of privacy leakage and security incident rate have been significantly reduced, and the efficiency of Incident Response Service has been improved. This provides a model for tourism social security governance and has reference value for the future social tourism industry.