居民传统出租车和网约车出行方式选择行为分析

Study on Travel Behavior of Parade Car and Car-Hailing Service

摘要: 网约车充分挖掘了社会闲置车辆的潜力，通过解决传统的出租车司机和乘客之间的信息不对称问题，优化了社会资源配置，增加了居民出行便利性，但是在发展过程中与传统的出租车行业之间出现了较大的竞争。为了研究居民传统出租车和网约车出行方式选择的差异，本文在个人属性的基础上考虑出行方式感知属性对不同方式选择的影响。对各因素通过设计和回收问卷收集数据，建立了居民传统出租车和网约车出行方式选择差异的二元logit模型，采用stata软件进行模型标定，发现是否拥有私家车、网约车舒适性和安全性对乘客出行方式选择差异影响显著。在此基础上从居民方式选择决策层面对网约车行业和出租车行业，以及交通管理部门提出了相关建议。

Abstract: Car-hailing service fully taps potential of idle vehicles in the society. It is beneficial for the im-provement of the resource allocation efficiency and it is convenient for residents to take a taxi via solving information asymmetry between drivers and passengers of parade car. However, there is intense competitive behavior between car-hailing service and parade car. In order to study the travel behavior difference between car-hailing service and parade car, this paper considers individual attributes effect on travel behavior of car-hailing service and parade car; mode-aware attributes are innovatively taken into account. Based on the data collected by the design and recovery questionnaires, a binary logit model was built to comparatively study on travel behavior of car-hailing service and parade car. The results show that private car owner, mode security and comfort significantly influence mode choice of residents between car-hailing service and parade car. Then, this paper submits proposals both for the development of car-hailing service and parade car. Finally, relevant suggestions are put forward from residents’ mode choice decision-making to parade car, car-hailing service and traffic management department.