中国省级电视台创新发展路径探析

On the Innovation and Development Path of Provincial TV Stations in China

摘要: 实践证明，我国优秀文化的创新发展已经成为中国特色社会主义文化战略布局中的关键环节，而省级电视台体制改革又是中国文化体制改革的核心组成部分，在文化出创新发展的视角下，强化我国省级电视台发展出路研究将具有重要意义。本文围绕完善中国公共电视体制机制这一命题，在充分收集国内外相关文献的基础上，对文化创新发展的进程、困境以及电视产业体制改革的取向进行分析，基于节目形式、运营结构、权责主体、节目定位四项维度，剖析了我国省级电视台的发展路径。对中国公共文化服务体系建设，和谐社会的构建具有重要指导意义。

Abstract: Practice has proved that the innovation and development of China’s excellent culture has become a key link in the strategic layout of socialist culture with Chinese characteristics, and the system reform of provincial TV stations is the core component of the reform of China’s cultural system. From the perspective of cultural innovation and development, it is of great significance to strengthen the research on the development outlet of provincial TV stations in China. Focusing on the proposition of improving China’s public television system and mechanism, based on the full collection of relevant literature at home and abroad, this paper analyzes the process of cultural innovation and development, difficulties and the orientation of TV industry system reform, and analyzes the development path of provincial TV stations in China based on the four dimensions of program form, operation structure, rights and responsibilities subject and program positioning. It is of great significance to the construction of public cultural service system and harmonious society in China.